Problem
Tennis players looking for partners often turn to online searches but struggle to find a dedicated solution. Without proper visibility, many potential users remain unaware of the Tennis Matchmaker App, limiting its reach and adoption. A lack of clear guidance on how to use the app can also create barriers to entry for new users.
Role
Product Design Lead
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Solution
The Tennis Matchmaker Website acts as a marketing tool designed to attract and convert potential users. Optimized for search engines, it targets players searching for tennis partners online, directing them to download the app. The website provides clear instructions on how to use the app, ensuring a smooth onboarding experience. Additionally, the integrated blog offers valuable tennis-related content, improving engagement and increasing organic traffic. A contact form allows users to reach out to the Rankd team, enhancing trust and support. By combining strategic marketing, informative content, and seamless navigation, the website effectively drives app downloads and user growth.
Scope
Completed in 2 weeks
Meet the Team
We currently have a team of 13 members, with our numbers steadily increasing day by day.
Design Thinking Process
We use design thinking to create user-centered, innovative solutions by deeply understanding users, defining problems, and generating creative ideas to meet their needs effectively. This ensures our designs bring meaningful value to user experiences.
Emphatize
User Research
User Interview
Entrant Analysis
Define
User Persona
User Journey Map
Goal Statement
Empathy Map
Ideate
Brainstorming
Card Sorting
User Flow
Design
Paper Wireframes
Visual Design
Prototype
Test
Check Usability
Survey Insight
Improvements
User Persona
Age: 25
Education: Marketing
Status: Single
Occupation: Marketin Manager
Location: Toronto, ON
Sarah Johnson
Tennis: Where passion meets precision.
Goals
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Improve tennis skills
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Rank higher in local tournaments
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Find reliable and challenging opponents
Needs
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Finding compatible tennis partners
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Scheduling matches easily
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Having a diverse range of playing options
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Engaging in a social community of tennis enthusiasts.
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Staying up-to-date with the latest tennis news and events
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Being able to track and monitor her progress
Frustrations
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Trouble finding suitable opponents
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Coping with competitive pressure
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Slow skill or fitness improvement
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Frustration with inconsistent performance
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Managing injuries or limitations
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Juggling tennis with other commitments
Motivations
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Improving her skills and techniques
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Winning matches and tournaments
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Staying physically fit and healthy
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Continuously learning and growing as a player
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Achieving personal goals and milestones
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Enjoying the sport and the social aspect of playing with others
High Fidelity Prototype
Atomic Design System
Atomic Design System methodology is used in this project
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Atoms
Molecules
Organisms
Templates
Pages
Did we success?
The Tennis Matchmaker Website was launched to increase awareness and drive more users to download the app. Since its launch, we have seen a significant improvement in app downloads and user engagement.
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Key Metrics & Achievements:
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App Downloads Growth
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Before Website Launch: 400 downloads per month
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After Website Launch: 650 downloads per month
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Increase in Downloads: +62.5%
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Website Traffic & Conversion
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More visitors coming to the website and clicking the app download link
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Higher percentage of visitors installing the app after learning about it
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SEO & Organic Reach
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Improved ranking on search engines for keywords like "find a tennis partner"
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More people discovering the app through Google and other search engines
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User Engagement
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Users spending more time on the website reading blog posts and instructions
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Increased number of emails and questions from potential users
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Success Summary:
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62.5% growth in app downloads after launching the website
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More people finding the app through online searches
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Increased engagement with blog content and support inquiries
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The website has proven to be a valuable tool for attracting new users and growing the Tennis Matchmaker App community.
What We learned
Key Takeaways & Lessons Learned
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A Website Significantly Boosts App Downloads
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The 62.5% increase in downloads shows that having a dedicated website helps users discover and trust the app more easily.
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SEO and Organic Traffic Matter
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Many users search for a tennis partner online. By optimizing the website for relevant keywords, we attracted more users without relying heavily on paid ads.
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Clear Guidance Improves Conversion
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Providing instructions on how to use the app helped more visitors feel confident in downloading and using it.
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Blog Content Increases Engagement
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Tennis-related articles kept users engaged, brought in more visitors, and positioned the app as a valuable resource for players.
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Direct Communication Builds Trust
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The contact form allowed users to ask questions and get support, making the experience feel more personal and reliable.
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Next Steps for Improvement
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Continue optimizing the website for better search rankings.
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Expand the blog with more valuable tennis content.
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Track user behavior on the website to improve conversion rates.
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Explore additional marketing strategies, such as social media promotion and partnerships with tennis communities.